British American Household Staffing Featured in The Economist on the Changing Role of the Professional Nanny

British American Household Staffing is proud to be featured in The Economist, with founder Anita Rogers sharing her perspective on the growing demand for highly qualified nannies and the evolution of childcare in private households.

The feature explores how rising expectations are reshaping the profession, from the experience families seek to the schedules and compensation they offer. As Anita explains, families are increasingly willing to invest in candidates who can meet the demands of their households.

For families with international lifestyles, that experience can extend well beyond the nursery. The article highlights demand for nannies with advanced training, strong educational backgrounds, language skills and the ability to travel confidently with a family.

Anita also discusses the importance of familiarity with fully staffed homes and travel aboard private aircraft and yachts. These environments require professionals who can adapt to a household’s routines while keeping children’s care at the center of their work.

A central theme is the rise of rotational, or rota, nanny arrangements. Rather than coordinating separate weekday, weekend and travel caregivers, families may employ two nannies who alternate scheduled periods on and off duty, providing more consistent coverage with familiar caregivers.

As Anita notes, rotational schedules can also appeal to nannies who value extended blocks of time off. The feature acknowledges the intensity of the working periods and the personal considerations involved, underscoring why the right arrangement must suit both the family and the professional.

For BAHS, the conversation highlights the value of a thoughtful match: understanding a family’s lifestyle alongside a candidate’s experience, availability and priorities. We are pleased to contribute to this discussion about the expertise and commitment behind professional childcare.

Read the full feature in The Economist here:

Nannying for the ultra-rich is a booming business

Read more about BAHS in recent features and publications.